Back to School 2023

In September 2023 on the occasion of Back to School, Levi's organizes events inside its stores in Milan, Bologna, Padua and Rome dedicated to students and Gen Z, to continue celebrating together despite the return to the city.

Ground Control handled all phases of the project.
From the teaser phase with the conception and customization of a cargo bike that rode around the university areas of the 4 cities to intercept the target audience by giving away branded gifts; arriving at the choice of DJs, catering and design of the set up for the individual in-store events.