Sugar Rush MFW 2024

On the occasion of Milan Fashion Week (February ’24), Ground Control created and produced the Sugar Rush event for Fiorucci.

The party took place in the spaces of District 272, an iconic Milanese club, which was set up for the occasion with colors and graphics that celebrated the return of the most innovative fashion brand of all time. The red Fiorucci neon logo, which surmounted the DJ console, was the backdrop to a rich musical lineup which saw emerging talents and international stars perform, including Earth Eater.